Wintershall wins the German PR Award againBASF subsidiary honored for international image and technology communications
Wiesbaden. Wintershall has won the International German PR Award again: the German Public Relations Association (DPRG) bestowed the award on the BASF subsidiary for its international image and technology communications. With the award for “Reputation, Branding und Issues Management”, the jury praised the challenging transnational image and technology communications of Germany’s largest crude oil and natural gas producer. Wintershall already won the prestigious award in past years for exemplary communications work.
“Access to energy sources and raw materials is becoming increasingly restricted and complicated, and financial resources alone no longer suffice. Having a clear company profile is crucial,” Michael Sasse, Head of Corporate Communications at Wintershall says. “It is technical know-how, operative excellence and the ability to offer partnerships that are sought-after. The combination of these qualities is Wintershall’s recipe for success and forms the basis for our communications strategy.”
The BASF subsidiary presents itself as a German E&P specialist, competent, reliable and responsible – a driving force of innovation and a reputable company that works according to the highest German standards. Amongst other things, Wintershall develops technologies which help the major energy exporters to use their oil and gas reserves more effectively. Technology made in Germany combined with competence in international partnerships. “We are very pleased that the jurors of the German PR Award have recognized the work of our international team and that the communication of our corporate strategy getting across effectively,” Sasse explains.
“With our image and technology communications, Wintershall not only convinced experts and the international industry of its competence, but also the exporters in the core markets,” Stefan Leunig, Head of Media Relations at Wintershall explains. The extensive strategic agreements that Wintershall was able to close with international partners in the past twelve months are testament to this. This includes the close cooperation with Norway‘s Statoil, the expansion of the shared production with Gazprom and the cooperation with the Abu Dhabi National Oil Company.
The image and technology communications of Wintershall mainly covered the continuous press work and stakeholder communications with the focus on global standards as well as an increased brand and online communications with a new website and digital specials on research in Germany.
The main subjects of the communications activities were best case technologies such as steam flooding and the biopolymer Schizophyllan developed with BASF, but also the complex production of tight gas and sour gas, a technique developed in Germany but now applied internationally.
Wintershall also demonstrated the high environmental and safety standards that the company adheres to, for example its “No Flaring” policy. Wintershall has now stopped the flaring of associated gas from crude oil production worldwide at all its operations sites.
The technology communications were not only successful in commercial terms. A media analysis by the F.A.Z. Institute shows that Wintershall was able to double the share of reports on its technical competence internationally in 2012 with an almost exclusively positive tenor in the reporting. The good company image had a positive effect on the recruitment of specialist skilled staff. In Norway, for example, Wintershall received more than 7,000 applications for almost 100 job vacancies advertised.
The International German PR Award is considered the highest accolade for PR in German-speaking countries. Awarded by the German Public Relations Association (DPRG), it honors outstanding achievements in communications management. The award ceremony was held on Friday evening at a festive gala event.
Wintershall Holding GmbH, based in Kassel, Germany, is a wholly-owned subsidiary of BASF in Ludwigshafen. The company has been active in the exploration and production of crude oil and natural gas for over 80 years. Wintershall focuses on selected core regions, where the company has built up a high level of regional and technological expertise. These are Europe, North Africa, South America, as well as Russia and the Caspian Sea region. In addition, these operations are complemented by the company’s growing exploration activities in the Arabian Gulf. Today, the company employs more than 2,500 staff worldwide from 40 nations and is now Germany’s largest crude oil and natural gas producer. With the natural gas trading and transport subsidiaries it operates together with Russia’s Gazprom, the BASF subsidiary is also an important gas supplier on the German and European market.
Wintershall. Shaping the future.